Article Marketing Business

Article marketing or bum marketing as it is also called in some circles has become a very popular way to promote websites and products. The main reason it has become so popular is because A. it works! and B. anybody can do it. In this article I will show you what article marketing is all about.

Is Article Marketing Really Effective?

Article marketing is really easy to get into. All you have to do is write an article and submit it to one or more article directories. As a bonus most article directories are free to use. These directories make their living through all the fresh content that is added to the sites on a daily basis. That gives these sites plenty of traffic which they can then make money from through AdSense and other revenue streams. However, what do you as an article marketer get out of it?

Well, you get several things out of the deal. First you get at least one free one way link to your site. You also get to establish yourself as an expert on your chosen field, and finally you get residual traffic from the sites that decide to use your articles. Considering that you don't need to pay a penny to do all this it's very cost effective. You only have to put up the time you spend writing the article itself.

Do You Have To Be A Professional Writer?

Speaking of writing the article you may be wondering if you have to be a professional writer. Well, you don't and you don't have to worry about how you write either. Most people actually prefer reading content that is written by a person who speaks their language. Therefore, if you think you have to write your articles in a highly academic tone you should think again. You just have to start pounding that keyboard and churn out some great articles.

How Long Should My Articles Be?

The length of your article may be a concern. Can you actually write an article that is long enough and how much is enough? Personally, I recommend at least 400 words, 600 words are better and 1000 words are probably a bit too much. I personally have a tendency to write articles that are a bit too long. As long as they're less than 800 words I will still submit them, but if they go beyond that I'll consider turning them into 2 articles instead. If you have the opposite problem you shouldn't worry too much, with time and practice you will get there. You just have to keep writing.

How Many Articles Do I need To Write?

The more the merrier I would say. Make sure your articles are high quality articles though. You don't want to be the author of poor articles. Especially not if you intend to establish yourself as an expert in a given field. If you intend to do article marketing full-time I would say that 10 articles a day would be a fair amount. I try to aim for 2 articles an hour, however, that also includes posts on various blogs.

Is Outsourcing Article Writing A Viable Option?

At some point when you get off the ground you can definitely consider outsourcing your articles. What you're essentially doing when you're outsourcing is buying time to do other things. Hopefully, the time saved will be spent doing other more important things for your business. What those things are depends entirely on your business, but it can certainly be worth the effort to outsource article writing.

What Makes A Good Article?

I have to say that this is a topic that is worth it's own article, if not a whole series of articles. However, a good article actually gives the reader something. It's not just intended to drive traffic to your website. In fact, if you don't provide any valuable information in your article you're highly unlikely to get a lot of traffic from your article. As I said it's beyond the scope of this article to get into the details of what a good article is and there is plenty of information available on the topic, but for now just make sure you offer value to the reader of your article.

Two Different Article Marketing Businesses

This article has mainly been written from the perspective of the article marketer who uses articles to drive traffic for his website. There is another angle to article marketing though. Remember a few paragraphs back when we talked about outsourcing article writing? Well, you could also if you enjoy writing articles offer your services as an article writer. You will probably have to write a lot of articles a day to make it worthwhile, but you could also just do it to get more experience while also making a few bucks in the process.

Article marketing is a really cheap way to promote your or other peoples products. You get a lot of traffic for a very little effort. At least when it's in comparison to other ways to promote your site. If you still have doubts about article marketing try to write a few and see if you like the results.